Insights on print design, trends, and the craft of bespoke creation.
The luxury womenswear market demands prints that are genuinely original, technically flawless, and commercially viable. Generic digital designs no longer cut it. As consumers become more discerning, the value of authentic, hand-crafted artistry has never been higher. Discover the print trends defining luxury womenswear, from botanical accuracy to textured animal prints.
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Creating bespoke print designs that are both artistically exceptional and production-ready requires a specific process. It's not just about painting pretty pictures. It's about combining artistic vision with technical precision. Take an inside look at our five-stage process from hand-painted artwork to screen-print ready files.
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Fashion brands face a critical decision: build in-house print design capabilities or work with independent studios. The conventional wisdom suggests in-house is always better, but the reality is more nuanced, especially when it comes to highly specialised skills like print design. Learn why specialist studios deliver better artistic authenticity and speed.
Read moreThe journal looks at print design from three angles, with articles on print trends, on the process behind a design and on the business of working with an independent print design studio.
Our article on luxury womenswear looks at florals with botanical accuracy, textured animal prints and bold 70s geometrics and organic shapes, along with why production knowledge matters when turning a trend into a print.
Our process article follows a design through five stages, from concept development and briefing to oil painting, CAD refinement, screen printing and production preparation, and finally quality control and delivery.
Our original print designs are sold through the portfolio, where each one is available once, at a fixed price, with sole rights.
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